Who are you and what is your role at BN?
My name is Greg and I am the Managing Director of Benyfit Natural.
What does your typical day look like?
I am usually up and out to the gym early doors before heading straight into the office. If I am not visiting some of our key accounts, I am working on how best to drive the business forward, through new product development, marketing strategy and sourcing the highest quality raw ingredients for our products. I am also on hand to support the team around me without whom we would not be the best at what we do.
What do you love most about working for BN?
I love that we are able to genuinely help people with their dogs, working in a close knit dynamic team that is constantly innovating motivates me. We are a family business and working with my Father is one of the greatest things, we come at things from different ends but we are always on the same page.
What's your favourite dog and why?
I am a big fan of the Rhodesian Ridge Back. I think they are an incredible working dog and so beautiful they embody three things I stand by…. harder, faster, Stronger!
What would you say to anyone thinking about starting their dog on BN?
You have just changed your dog’s life for the better! Not only are they now eating a biologically appropriate diet, they are getting human grade ingredients of the highest quality and a premium product.
What is your biggest challenge to date?
Every day brings new and exciting challenges, I cannot say one stands out, but I am always motivated by the fact that we have an extremely dynamic business that will constantly deliver exciting challenges on a daily basis.