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About Us

Imagine the scene... tables covered in ingredients, kitchen mixers whirring away, recipes, ideas and quantities being scribbled down and some very hungry labradors, noses pressed against the back door waiting for 'tasting time'.

A simple idea to produce nutritious, premium raw dog food for his own dogs led Ben Van Praagh to develop our first recipes around his kitchen table, surrounded by his pack of working dogs.

The Story of Benyfit Natural

It started as just an idea to produce premium raw food for dogs using the same quality ingredients that humans eat – and all natural.

The first recipes evolved around a kitchen table and the resulting food was given to friends’ and family dogs. It quickly became apparent that this idea was something special and completely different to other raw dog food available. We saw that the dogs had shinier coats, firmer stools and bundles of energy. This food made dogs even better versions of themselves.

So the recipes and process was upsized, advice sought from nutritionists and vets and the best sustainable ingredients sourced... and Benyfit Natural was born.

Raw Feeding Experts

With over 10 years of experience in raw feeding, we believe we know everything there is to know about raw dog food.

Our co-founder Greg Van Praagh, became Vice Chairman of the PFMA (Pet Food Manufacturers' Association) in 2019, cementing our role as industry leaders and experts in the raw feeding industry and keeping us at the centre of industry developments.

We collaborate with other industry experts including The Holistic Vet, Dr Nick Thompson to ensure our team are educated on raw feeding best practices and all the benefits of raw feeding. This means you can feel assured when you reach out to us for help & advice.

Pet Health + Happiness

From day one, when we were making recipes from our kitchen table, to today when we're making thousands of tubs of raw food per day, we've always focused on using quality, premium ingredients to ensure your dog stays happy & healthy.

We know a lot of pet parents choose raw feeding to improve their dog's quality of life, whether that's for allergy management, weight management or to increase life expectancy.

We've developed a range of raw food, so we cater for dogs at all life stages, those with sensitive stomachs and offer one of the widest varieties of proteins, so there's something for every dog.

Why Choose Us

Discover the benefits of switching to raw food diet, and what make us special...

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Meet the Benyfit Team

Learn more about the people behind your dog's favourite dinners, including our four-legged taste testers...

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Ethically Sourced Ingredients

Learn about each and every ingredient that goes into all our nutritious & delicious raw food recipes...

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Benyfit Natural Taste Testers

We're a team of dog lovers and that means our office always has an open door policy for our four-legged friends. Meet just a couple of our office dogs who get to quality control and taste test all our delicious Benyfit Natural recipes.

Lettie + Bea

They may be little, but their bellies are big,,,

Age: 1 + 2
Breed : Miniature Daushaunds
Parent: Maddie, Key Account Manager
Favourite Recipe: Tasty Turkey

"We love being the smallest pups in the office... we can sneak around and steal the others treats and everyone always want's to give us cuddles!"

Bertie

Covered in fluff that hides his tummy full of treats...

Age: 1
Breed : Cockapoo
Owner: Sally, Head of Digital
Favourite Recipe: Lamb Meat Feast

"I love Benyfit Natural as my Mum says I have SO many allergies and this stops me from itching. I'm a pro sleeper, but always wake up for testing time."

Isla

Living up to her labrador name, Isla's bowl never stays full for long...

Age: 1
Breed : Labrador
Owner: Emma, Field Sale
Favourite Recipe: Everything!

"If they want to know if something tastes good, i'm always the first in line. I'll eat anything and everything, so everyone needs to watch their treats!"

Meet the Team

The Story So Far...

After noticing the improvements to his dogs energy levels and recovery time, Ben started to feed friends and families dogs his raw food too.

With his dogs performing the best they ever had, Ben's raw food recipes started to get the attention of other local working dog owners.

More friends started feeding Ben's raw food and local pet stores started to ask if they could become a stockist.

Benyfit Natural was officially launched!

We launched with just a small selection of complete recipes (meat, bone, offal & vegetables), which were still being developed and manufactured from Ben’s kitchen.

Launching the brand meant that we could start to increase manufacturing and began to sell online direct to customers.

We attended every gundog show and local trade show we could to share the Benyfit Natural story.

We partnered with our very first pet store retailer, Unique Pets in Aylesbury.

We created our first Benyfit Natural branded freezers and started selling them into pet stores across the UK.

We joined the Pet Food Manufacturers Association (PFMA) as a founding member of the Raw Group.

A group created for commercial raw dog food producers to ensure all products produced are safe, of sound nutrition and promote responsible pet ownership.

We moved to our new office in East Sussex, where we’re still
based today!

This move allowed us to upscale production even further, create
new recipes and bring more amazing people into the Benyfit Natural team.

Professor Green joined Benyfit Natural as a brand ambassador – a true dog lover, and amazing advocate for raw feeding. He joined us and the whole team at Crufts, meeting lots of our fantastic customers.

We launched our now infamous Christmas Turkey Dinner recipe, which has been a sell-out every year since!

Our new 80-10-10 range was launched, which offers recipes with just meat, bone, offal.
With no vegetables it's the perfect range for dogs with allergies and for raw feeders who take a DIY approach.

Our 80-10-10 range offers more novel proteins than anyone else including goose, goat, venison, duck and rabbit.

Benyfit Natural became a part of RPFC Group Ltd, global experts in pet food manufacturing.

Co-founder Greg Van Praagh became chairmain at the PFMA (Pet Food Manufactures Association).

This puts us at the forefront of the evolution of raw dog food, ensuring best practice across all manufacturers and ensuring everyone is creating quality, tested products.

We add exciting new products including our Animotics probiotic and air-dried treat range, offering customers 100% natural treats that complement their dog’s raw food diet.

Covid and lockdowns meant we were feeding more dogs than ever before, as customers turned to online delivery and our personalised subscription service.

We managed to still attend some great events in the Winter and did our first ever Black Friday Sale.

We’re selected as a British brand to feature in the Official Commemorative Album for The Queens Platinum Jubilee. A huge honour to sit alongside so many fantastic British brands.

An exciting new product, Benyfit Bites launches as our first training treat product. Made with all natural ingredients, with 80% fresh meat our raw feeding customers can't get enough.

Our new look website is launched, which further improved customer experience and showcased a new, easy to use subscription service.

In April 2023 we became a UK Pet Food Certified business. This scheme ensures raw food manufacturers are meeting the highest standards when producing and selling raw dog food.

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Why Benyfit Natural Raw Dog Food is the Right Choice!

We know you're spoilt for choice with raw dog food, but we know Benyfit Natural stands head and shoulders above the rest. We've been making raw dog food for over 10 years, we're the experts and we only create food that is nutritionally the best for your dog.

From better skin, stronger joints, cleaner teeth and shinier coats to helping to overcome digestion problems, constipation, diarrhoea and weight issues. Our food is designed to mimic the diet that dogs ate in the wild - so no fillers, cereals or processed elements. Just 100% balanced and nutritionally dense.

As well as the benefits to dogs, we are also passionate about the impact Benyfit Natural food has. All the meat we use is ethically sourced, human-grade and we have a testing process that enables us to have full traceability from field to bowl.

Our manufacturing process is Defra-approved and recipes meet stringent FEDIAF guidelines, this ensures they are nutritionally balanced. We work closely with vets and nutritionists to ensure every product we make and manufacture is best for your dog, as well as lick-smackingly delicious too.

We're making steps to improve our environmental impact too. We use cardboard wherever we can and have recently switched our tubs to POP (Prevented Ocean Plastics). This big step for us ensures we're not adding new plastics, using plastic that otherwise would end up in our oceans, and plastic that is 100% recycblable too, driving towards a circular economy.

If that's not enough, we also pride ourselves on being dog lovers first & foremost. We have a team of raw feeding experts to ensure our customers get the support they need throughout their raw feeding journey. We work with holistic vets to make sure we know as much as we can, and always put your dogs health & happiness first.

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